The 3 Types of Intelligence: MOMA artist & entrepreneur Paul Budnitz on the future of NFTs, the “Creator Brain”, & how to stoke risk-taking
by Elizabeth Weil, Managing Partner, Scribble VC
“The way many artists and brands are treating NFT’s is a giant mistake and isn’t sustainable”, says Paul Budnitz.
To glimpse the future of NFTs and the creator space, there are few people more visionary than Paul Budnitz. He is the definition of “polymath” — the son of a nuclear physicist and a social worker, an artist with over a dozen works in a permanent collection at the MOMA, an award-winning filmmaker, author of four books, KidRobot creator who launched the designer toy movement in the U.S. & Europe, and now the Founder/CEO of Superplastic, the world’s first talent agency for animated synthetic celebrities, including international influencers Janky & Guggimon.
Superplastic is one of the most inventive consumer startups today. They’ve created the world’s highest-grossing virtual artist of all time, amassing millions of followers by leveraging social media, NFTs, and cryptocurrency.
So what does Budnitz see in the future for NFTs?
And what does he know about the “Creator Brain” that gives the Superplastic team an edge in the creative, NFT, and crypto space?
In this “Flash Content” series, Paul and I discuss:
- The Future of NFTs: The “Giant Mistake” artists & brands are making with NFTs
- The 3 Kinds of Intelligence: Why the “Creator Brain” is different
- NFTs in 2030: It’s Crazier than You Think
- Hiring Myths Startups Are Told
- The New Culture Code: The “Fail Wheel” & how to wire your culture for risk-taking
- How to Kill Creativity…and how to come up with killer ideas
- + more
In the spirit of NFTs, we’re dropping Paul’s insights as “Flash Content” — 2–3 minute knowledge bombs on the following days/times (follow me on Twitter to get the drops):
Drop #1 & #2 — Monday Oct. 25
- (7am PT) — The 3 Kinds of Intelligence: Why the “Creator Brain” is different
- (2pm PT) — The “Giant Mistake” Artists & Brands Are Making with NFTs
Drop #3 & #4 — Tuesday Oct. 26
- (7am PT) — It’s 2030. This MOMA artist predicts the NFT space will look like this
- (2pm PT) — The Hiring Myth Startups Are Told
Drop #5 & #6 — Wednesday Oct. 27
- (7am PT) — How to Wire Your Culture for Risk-Taking
- (2pm PT) — Culture Hack: The Fail Wheel
Drop #7 & #8 — Thursday Oct. 28
- (7am PT) — Consensus vs. Democracy in Companies
- (2pm PT) — How to Kill Creativity
Stay Tuned — Coming up at & am & 2pm PT Today…
→ The 3 Types of Intelligence: Why the Creator Brain is Different
→ The “Giant Mistake” Artists & Brands Are Making with NFTs (2 min read)
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Contact Superplastic or Elizabeth:
SUPERPLASTIC IS HIRING! If you want to join a rocketship or know someone who should, Superplastic is hiring a Director of Marketing, a Marketing Manager, and a Paid Media Specialist.)
→ Follow Superplastic on Discord, IG, and Twitter.
→ Follow Elizabeth on Twitter for the content drops, subscribe to her Medium essays, and check out the Scribble team and portfolio.
